Social Media is creating networks both among people and among different businesses and their customers. With the introduction of online business, social media marketing has bloomed and created a wholly new sector in the marketing zone- Digital Marketing. However, social media marketing has not been limited to online businesses. Almost every business invested both time and money in social media. Still, there are many companies found skeptical and reluctant to invest in social media.
Involving in social media marketing raises the question what results might possibly be achieved. On the contrary, what marketing says about the difficulty to measure the reach of marketing investment, social media marketing answers it effectively. So, the next time you face the challenge of your management’s doubt about your social media marketing efforts, explain to them these
9 Solid Reasons To Invest in Social Media.
Table of Contents
- 1. To Reach Your Target Customers
- 2. To Connect with Customers Easily
- 3. To Receive Honest Feedback from Customers
- 4. To Know the Trend of Your Target Customers
- 5. Word of Mouth Spreads Faster
- 6. Brand Endorsement in Social Media Influences More
- 7. Creating Brand Awareness is Easier
- 8. To Measure the Marketing Result
- 9. Investing in Social Media Being Budget Friendly
- Wrapping Up
1. To Reach Your Target Customers
When you open a business account in any of the social media sites, whether Facebook, Instagram, Pinterest or even Snapchat, the sites themselves take information or profile of your targeted customers. This is because those sites place your business page ads among your targeted customers’ newsfeed. Hence, it is much easier to reach your target customers.
The effort of reaching the customers are taken care of the sites and only your content or marketing efforts are required for your company’s page. The only other thing required is your little investment in boosting up the page you created.
Recommended Reading: 12 Ways to Reach Target Audience
2. To Connect with Customers Easily
Since in every social media site there are interactive options like reacting to post or messaging you or commenting on your post, you can find a number of ways to connect with your customers. With just a few clicks, with much less time, the interaction between you and your customers takes place. Thus, save your time and money both.
3. To Receive Honest Feedback from Customers
Nevertheless, receiving feedback from customers is faster and easier. You will not only get to know their opinions about your products, services, you also tend to get messages from them, asking for support or even their queries. This gives you benefit in your company’s research and development.
When you ask for feedback or take a survey about your products or services face to face, it is time-consuming, expensive and most importantly the respondents tend to provide false answers or feedback. In social media, the respondents tend to provide their honest perceptions more. Besides, online survey or feedback is more time-saving, inexpensive and has the most chances of authentic records with minimal errors.
4. To Know the Trend of Your Target Customers
The interactive contents that you produce for getting your customers engaged also helps you to know about their demands, their complaints, their expectations. Like mentioned above, investing time in social media benefits your research about your target segment’s behavioral and psychological aspects and makes the research much less trouble-free.
Consequently, you can forward your research to them and their valuable demands and expectations to the product team for product development process. You can improve, modify or even customize your products or service according to your customers’ review.
5. Word of Mouth Spreads Faster
One of the common strategies for getting more followers or acquiring customers to your page is promoting “Giveaway Contests”. This mostly occurs on Facebook. For example, an online page might forward conditions for Giveaway contests like:
- Like and Follow our Page
- Tag your 50 friends in Comments
- Share this post as a public post
- You can be the lucky winner!
The surprising thing is, no matter how old this strategy is or how common it gets, it WORKS! The reason is clear. The ones customers are tagging in comments are intrigued to participate in the contest too. The result? You get more likes or followers for your business page who are your potential customers. This is one way of spreading word of mouth faster.
Mostly the loyal customers or followers of your page tend to recommend your products/services to their acquaintances too. All you need is the planning of right contents, right strategies and your investment in Lucrative Giveaway Gifts or Eye-catching contents/marketing strategies.
And just like traditional word of mouth, the word of mouth for your business page in social sites also spreads faster.
6. Brand Endorsement in Social Media Influences More
There are many “Social Media Celebrities” who have a large fan following of their contents or posts. Endorsing your brand through them is another effective medium of reaching out to your customers and influence them to buy your products or services.
7. Creating Brand Awareness is Easier
With the right contents and strategies, you may have your desired customers as your business page’s followers. Moreover, once you acquire loyal customers, word of mouth spreads faster like mentioned above and your brand gets high exposure to other audiences too.
You might even get followers who endorse your brand with their own effort and intention. These type of informal endorsements influences more and create brand awareness.
Recommended Reading: 12 Proven Ways to Create Brand Awareness
8. To Measure the Marketing Result
The social sites give you access to analytics of each of your posts- how many views you received, what reactions customers have, the statistics of followers, likes, popularity every week, month. Furthermore, you can also obtain the details of the analytics. For example, you posted a video. You’ll be able to see, numbers of the audience who clicked the video, who saw the whole video or who only saw the post.
The analytics help you demonstrate how much reach you have achieved through your marketing efforts. Also, you get to know if your contents are targeting the right potential segments or not or how much your contents are influencing.
9. Investing in Social Media Being Budget Friendly
Investing money in social media is much low comparatively. All you need to invest more in your time and efforts into the social media marketing. With low cost, you get to boost your page, make it known to your targeted customers and sponsor ads in different sites. Additionally, you achieve all of the above-mentioned benefits with a much lower cost.
Bonus: Tips for Social Media Marketing
Tip-1: Plan your social media contents not only for your products or services but also for all the national and international festivals, events. For example, Independence Day Posts, Victory Day ads, Women’s Day offers, etc. These promote your brand plus serves the purpose of PR too.
Tip-2: Before investing in social media, research which sites your target customers use the most- it may be Facebook, Instagram, LinkedIn, YouTube, etc. Investing in the wrong site may backfire instead of proving to be profitable.
Tip-3: Remember, people are being more technological friendly than ever. Clutter exists in social media too. Therefore, plan attractive, eye-catching contents so that you can catch your target customer’s attention.
Recommended Reading: 12 Tips To Grow Your Twitter Followers
People are virtually more active than ever. Social media has become a revolutionary platform for business and marketing. Your customers, influencers, endorsers, buyers everyone has accounts on social sites. Hence, it is a platform for networking with them.
Your chance to build up a relationship with customers in return for a value (profit) has become easily accessible and less-effort giving. So, don’t just invest your money, invest your time too in social media marketing.
Are there any more benefits of investing in social media you can think of? Please mention in the comments.
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Saika Mehnaz, graduating from North South University, Bangladesh is currently working in the Branding sector of Omera Gas One Ltd. She majored in Marketing and HR. Apart from creatively working in Branding, she also has a passion for writing about her personal experiences and what she learned from them. She loves to read books in her free time. Learn more about her @ LinkedIn