One of the fast-moving industry in the current decade is social media marketing. As technology advances, Digital marketing progresses with explosions of creativity. Not only marketing, but businesses are also being born on social media sites. At times, people are overwhelmed that they cannot keep pace with the fast-moving trends of social media. While many people experiments with their marketing profiles, it is better to know some social media marketing tips beforehand.
Of course, you can learn on the basis of trial and error. However, it is better to avoid some serious mistakes for getting maximum brand exposure and acquiring followers. Social media can be the fastest medium to acquire customers and brand awareness if you implement the right strategies. So, align your strategies with the following Social media marketing tips and tricks.
Here are Social Media Marketing Ideas to help you to come up with the right digital marketing strategies for your business.
27 Social Media Marketing Tips Every Marketer Should Know
Table of Contents
- 1. Track the right social media site
- 2. Fill out Your Profile
- 3. Link Your Multiple Social Accounts
- 4. Multiple Accounts, Similar Content
- 5. Link Your Website
- 6. Post Image Based Contents
- 7. Video-Based Contents works more
- 8. Create Engaging Posts
- 9. Create Clutter Breaking Contents
- 10. Generate Feedback Contents
- 11. Inspire the Audience to Share your Post
- 12. Post Regular Contents
- 13. Schedule Your Post
- 14. Monitor Contents’ Performance
- 15. Filter the Important Post
- 16. Invest in a Good Exposure
- 17. Target the Right Audience
- 18. Be careful about Language
- 19. Use the right Keyword
- 20. Use Hashtags/ Initiate Hashtags
- 21. Set a limit on Text
- 22. Include only One ‘Call-to-action’ in Your Content
- 23. Be Active Respondent
- 24. Get Endorsed by Social Media Celebrities
- 25. Use Digital Coupons or Discounts
- 26. Handle Negativity by Positivity
- 27. Apply Creativity with Every Feature
- Wrapping Up
Well, to start with, as Social media marketing tips for beginners, this one is the first to implement from the list. Technically every social media can be the right site for marketing provided that your target market uses them. You need a little research in this case. In the world of social media, though people have accounts in various sites, track which of them your target market uses the most. Open up your business profile on the site they visit the most. It can be Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, etc.
2. Fill out Your Profile
When you open an account on any social site, what do you first do? Yes, develop your profile. You put up a profile picture, fill basic information about yourself, the features, address. The significant thing here is that try to fill as much information as possible. This is because your audience is your stalkers [in a good way of course!]. They visit your profiles. Hence, it is advantageous to you as much as they know about you since they are your potential customers.
3. Link Your Multiple Social Accounts
And just like your target market, you can have multiple accounts on various social media sites too. Connect each of your accounts with each other. Share contents of one site on another site. This helps in more exposure and awareness. Also, linking one account to another helps to keep your business profile aligned.
4. Multiple Accounts, Similar Content
Make sure your contents in various accounts are aligned and similar. The promotions of contents can be different for different sites but the content must be the same or at least similar enough. Creating varieties of contents for different sites will result in a perplexed perception of your audience.
5. Link Your Website
This is essential. Your website is your main profile, your own business account. Social Media acts as your customer reaching point but your website is the virtual store of your business. So, connect your customers to your website through social media sites. Let them ‘learn more’ about you through your website.
P.S- you can omit this tip if your business is born on social media site and you don’t have a website. However, you should still consider developing a website for your business in this case.
6. Post Image Based Contents
Yes, you want to give a message to your audience about your products or offerings. Using visual contents rather than posting with text only. The audience easily relates more to visual contents rather than just texts. Make your images relatable, good to look at, understandable. Again, do not use too many texts on your images. Think of audience absorption capacity of words while posting texts.
7. Video-Based Contents works more
Quick videos with promotional contents, demonstration of your products, services or company catches the attention of the audience more. So, you may post videos now and then. But, do not make too long videos unless you are sure that your video content is interesting to hold audiences for long enough.
The videos you upload in YouTube account can be shared in your other social media accounts too [in case of multiple accounts]. Nonetheless, there are video uploading sections on other sites too. Promote your videos.
8. Create Engaging Posts
When you create an interactive post, the audience engages themselves with you more. Plus, it creates a long lasting impression in their minds. They will not only stop for a brief second in scrolling to react to your post, but they will also connect with you. Comment on your post or even message you for a query.
One of the tips for creating such contents is intentionally missing out some information so that the audience is bound or interested to ask you, connect with you.
9. Create Clutter Breaking Contents
As mentioned at the beginning, social media sites are the fast pacing industry. With new business accounts blooming every day, marketing contents are exploding too. The more creative, eye-catching you are, the more you reach towards your target audience.
10. Generate Feedback Contents
This can be another Social Media Tips for Content Marketing Strategy. Of course, from every content you post, you get to see reactions, opinions of your followers. Is that enough? You don’t get to see every reaction and some comments might not be enough. That’s why you may consider generating contents asking feedback from a customer. You can apply your creativity here too.
Feedback contents make your audience feel engaged to you. They will have the perception that you value them. This type of feedback brings more honest opinions, unlike other feedback methods. Moreover, you can create further contents, product offers, and modifications on the basis of feedback.
This can be another content creating strategy. Initiate or inspire your followers to share your posts. It is one kind of word-of-mouth in the virtual world.
You reach potential customers through your followers’ share. It is important that your brand gets exposure first before you start receiving responses from your target market.
12. Post Regular Contents
To keep your profile highly engaging and let your target market know about you, keep on posting continuously at a regular interval. If you keep your profile idle, you tend to lose followers and there is less chance your posts shows up in your target market’s newsfeed.
13. Schedule Your Post
Another thing to track about your target market is at what time they are active the most. Schedule your post according to that. If required, make a chart or timetable to set the timing of your post. It becomes easier for you to remember when to post what content.
Posting at an inactive or ‘off-peak’ time results in less response in a post and takes a longer time to reach an audience. Therefore, determine the peak time of the social sites according to a target market.
14. Monitor Contents’ Performance
In most of the sites, the admin of the business account can see the performance of a post. How many reactions it is getting, how are the responses of an audience, how much it has reached, etc. Monitor each post’s performance. See which is getting more response and which is less.
This helps to track the behavioral aspects of your audience towards your post. You can modify or develop posts according to the learned behavior of the audience.
15. Filter the Important Post
When you track the performance of your posts, determine which post is performing well. There might be more than one posts performing well. Filter out the outstanding ones. See performances of all the posts. You may re-post and re-share those and remind audiences what they liked most. You may also get new reach.
Filtering outposts are important for another reason. See it in the next tip.
16. Invest in a Good Exposure
For your brand awareness and for reaching out to your target market, manual efforts of posting, sharing are time-consuming. For reaching out fast and maximum, invest in social media sites to boost up. And the investment doesn’t have too much big. With a little investment, you can have an effective ROI.
This is useful especially as Social media marketing tips for small business. Even small business can get a good exposure with a little investment in social media marketing.
The reason for filtering important post was that not all post requires to boost up. The post which receives a positive response more is more suitable for boosting up. Filter out the posts you want to boost up.
17. Target the Right Audience
While boosting up with the cost, the social site asks you information about your target audience. Collect the attributes of your target market. Their demographic, geographic, behavioral information- research and collect as much as you can. Because you can target rightly by providing the correct information. Above all, false information can direct your posts to people who may be not your target market.
18. Be careful about Language
You can either use your native language or English (the International Language of course!) The target audience factor comes here too. Do you target a global audience? Better to use English. Is your target audience within your country? Are they not much comfortable in English? You can definitely use your native language.
Sometimes, you can use both, if you have audiences of both types.
19. Use the right Keyword
There are often common keywords your target market searches for. Do not be uncommon in using words, in this case. Research which words or phrases your target market uses in searching. Blend them in your writings, contents, and captions of posts. It makes your post easier to reach the right target audience.
Hashtags make the trending keywords more available. Use hashtags for making your post trendy. You can even initiate a hashtag of your own. But inspire your audience to use your hashtag while re-posting or sharing. Only then your initiatives will be effective. Both are equally important.
21. Set a limit on Text
People are reluctant to read lengthy texts as captions or in posts. Then again, some updates require a lot of information to be written. Determine the length of your writings. You will find tips to keep the text short. Conversely, you will find tips to write more.
It actually depends on the nature of your target market. Not to mention, it also depends on what you want to convey. Determine for each post what amount of text to be written. For short length texts, keep it brief, do not lengthen it too much. For long length texts, keep a lot of short paragraphs, write in easy, understandable words.
22. Include only One ‘Call-to-action’ in Your Content
Some marketers provide two or three links for audiences to follow up. This is confusing for the audiences. Make your contents easy for your followers. Do not provide a lengthy URL. Keep it short. Do not provide multiple links to know about you. Even you have multiple links to provide, use only one in each content.
23. Be Active Respondent
Your audience will comment on your post. They might have queries they inbox you. Answer them as quickly as possible. But in quickness, do not provide them false information. Be quick and correct. Give them at least a thank you comment in reply.
Often social sites have auto-generated replies. You can set them as you cannot be always available. But be sure to get them as soon as possible.
24. Get Endorsed by Social Media Celebrities
You can use celebrity endorsements on social media sites. Celebrities have a large fan following who might be your potential customers. You can link business page to celebrities’ page or can get them in your videos.
If you have a budget constraint, there are social media influencers, who have large followers. You can endorse your product, business profile through them too.
Similarly, there are influencers who become popular through their videos, contents. If they endorse you, there is a high chance you get their followers too.
25. Use Digital Coupons or Discounts
Form digital coupons or discount process for your followers. This initiates followers to follow your latest contents more. Some examples can be screenshots of a post can be used as coupons, discount contests, etc.
26. Handle Negativity by Positivity
Now when you are operating a business profile on social accounts, remember that not every follower will be your fan. Some will criticize you for every content. Do not take them personally. Answer them positive words. Thank them for commenting or expressing an opinion. Do not be rude at any cost.
Remember, your one misbehavior can spread in seconds by audiences in social sites. This can harm the image of your business.
27. Apply Creativity with Every Feature
As social sites are fast forwarding in the digital industry, the companies work to introduce new features every day. Use the new features aligned with your content. As a result, you will not be lagging behind.
As you manage your business page on social sites, you learn more about how to handle business social accounts. Your experience will formulate your own social media marketing tips.
Trends in social media are never steady. They change a lot. Some trends remain for long, some last only for a while. Catch up with the trend and blend them with your contents. That’s one way for creativity.
Since the trends are continuous and evolving, some of these tips may not always work. Then again, you may have your own learned tips. Determine which works for your best. Learn from handling your account. The social sites often provide their own directions and tips. Follow them too.
Got any more ideas of Social media tips for business? Post in comments.
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Jamil Ahmed is the CEO of “Reinforce Lab”. He is a Pharmacist with experience of working in several pharmaceutical companies for over 5 years in International Business. Jamil Ahmed (@ahmedjr_16) is a Digital innovator, Personal Branding, Small Business, SEO marketer and Marketing consultant. He was named as the Top 3 Business Intelligence Marketing Influencer in 2018 by Onalytica. He was also Top 20 eCommerce Online Seller & Influencer by SaleHoo and Top 8 eCommerce Influencer by FitSmallBusiness. He regularly shares his tips and tricks for effective Personal Branding, Digital Marketing, Social Media Marketing, Small Business, Entrepreneurship, and Latest Technology Integration in Business by building relationships, and by telling stories. Read more about him.