Your business is set to start. The products are ready. Your strategic planning is already being implemented. Now, what is the first step? Acquire customers. Also the first approach towards marketing. If you think you can reach target audience easily, then yes you are right on condition that your marketing strategies are planned and adopted.
Now, are you wondering, How to reach a target market with marketing strategies? The commencement of targeting audience doesn’t start with reaching out to them but with a process of research about them. Before you target, segment your market first. And you should know which way fits your business to segment (since there are a number of ways you can segment: geographically, demographically, etc.)
Once you have segmented your market, make sure your segmentation will prove right for your business. How?
12 Ways to Reach Target Audience
Table of Contents
- 1. Define Your Target Market
- 2. Segment Your Target Market
- 3. Keep in Mind the Demographic Info
- 4. Know the Geographical Location of Your Target Market
- 5. Learn The Behavioral Aspects of your Target market
- 6. Convey/Create the solution to Customer needs
- 7. Engage Your Target Customers
- 8. Analyze Which Marketing Tool to Use
- 9. Create a Hype
- 10. Inspire Word of Mouth
- 11. Build up Relation with Your Customers
- 12. Survey the Feedback from your Customers
1. Define Your Target Market
Ask yourself, who are your target customers? Is it mass? Or is it a narrow segment only? How much potential customers are in your target market? And how is your product or service related to them? Also, how does your product or service satiates the needs of the customers? It is significant that you have the accurate target audience description.
These questions not only defines your target market but also helps you come up with selling techniques. And once you record the description of target markets, it is easier to make a plan to approach them and actually approach them.
2. Segment Your Target Market
Remember, your target market has various features. There can be different types of target market on the ground of those features. Segment your market according to the similarities of each group features. It is easier to understand with a target audience example.
For example, you opened a Japanese restaurant. So your target market is not only the Japanese but also the foodies who love Japanese food or are interested to try Japanese food.
Now you have 3 segments of your target market: The Japanese people, Foodies who love Japanese, Foodies who are interested to try Japanese. Then plan and implement your marketing plan for each segment.
Tip: The marketing plan to reach out to each segment tends to be different. Each segment can have its own marketing strategies. However, if you find a common interest in all the three segments of your target market, you can formulate a common marketing strategy to reach out to them too.
3. Keep in Mind the Demographic Info
Research about your target audience demographic information. The age group, the income level, gender etc. everything counts. There are varieties of opportunities of marketing for each demographic information.
If your product is a bicycle for teenagers, you might advertise or campaign in high school areas or the coffee shops teenagers usually go. Again, your campaign for a bicycle for male and female has to differ.
Then again, for determining the pricing strategy for your products, research about the income level and income source of your target customers. Advertising using the price sector can be another effective way of reaching your target market.
For example, you open up an ice-cream parlor, you determine how much people are willing to pay for your ice-creams and then offer a discount for a limited time.
4. Know the Geographical Location of Your Target Market
Now, of course, this is vital that you are near to your target market. For greater exposure, you need to make yourself or your products available near your target market. You can conduct a survey where your target market lives the most or shops from where the most. This helps you to set the availability of your products according to the determined location.
For example, you already have a super shop. After gaining popularity you determine you might expand the branches of your business. Where will the next location be? That’s right, look into the places your target customers go most or lives nearby.
5. Learn The Behavioral Aspects of your Target market
It is important that you have firm knowledge about the interests, behavioral attitudes or perceptions of your target customers. While branding your product, if you want to shape the customer’s perceptions about a brand, you must know what will catch their attention in the “clutter ad world”.
For making the customers halt and read your banners or posters of your product, you must know what interests them.
Another behavioral aspect that you can research about is in which social networking site they are most active. This helps you to reach target market through digital marketing aspects. Reaching them through social sites is, in fact, faster and most effective for exposure of your brand.
6. Convey/Create the solution to Customer needs
There are two ways companies approach towards target market’s needs. Either they find out the needs and provide a product or service in accordance with the need or they create the need among their targeted customers. The target market analysis plays the role of finding out the needs in this case.
Align the product or service features with the need of your customers and then convey them. For this, you have to conduct a reliable and valid research on your target customers’ needs and demands.
Is there any gap in their demands? Can you make your target market’s life easier through your innovative products or services?
7. Engage Your Target Customers
When the potential customers are engaged in your promotion activities, they tend to remember your brand more and are more likely to be your customers. Moreover, promotion activities that require customers’ engagement have the potential to attract target audience more.
This strategy of engaging your potential customers can be implemented through social media marketing, augmented reality advertisements, sample distribution, discount campaigns, etc. Of course, the best thing about marketing is you can apply creativity in your every strategy.
8. Analyze Which Marketing Tool to Use
Marketing tools are not limited when you think a way of to reach a target market. Direct marketing, indirect marketing, Mass campaigns, Narrow campaigns. In case of Business to Business (B2B) marketing, you use direct marketing strategies. Mail and contacts over phone your every offer.
If you want to use digital marketing tools, know which social site is popular among your target customers. Or if you want to use outdoor advertisements, identify which location your advertisement is likely to be seen most. If you want to use Television ads, determine the channels your potential clients see the most.
9. Create a Hype
One of the best ways to make your targeted audience reach you is raising their interest or curiosity about you. Before you launch your business or launch a new product or feature in your product, come up with a hype production strategy.
Let your target market know the hint of your arrival. Once you are successful in raising questions about you in their mind, they will be prone to reach out to you more or at least try to find about you.
10. Inspire Word of Mouth
Although word of mouth is something your customers will do for you and there is little control over it, you can still take measures to initiate it or encourage it. Nowadays paid review can be seen in many cases but that’s not a very good idea. Do not underestimate your customers. They recognize the paid review and often avoids it or not trust it.
Instead what you can do is plan your marketing campaigns such that customers are inspired to bring more customers. For example, the online cosmetic business group can keep a contest to add more members and provide a gift. In this way, the business is reaching out to customers through existing customers.
Now of course, if your service is extraordinary and you keep your promise, word of mouth tends to spread more. Hence, whatever incentive you create to spread word of mouth, do not forget the core values of your business, service. The main function, if operated smoothly and genuinely, expands word of mouth more effectively.
11. Build up Relation with Your Customers
Nevertheless, the effort of retaining loyal customers bring you more profit with less cost than the effort of acquiring new customers. On the contrary, loyal customers bring you more customers and spread positive word of mouth.
You can promote your company by showcasing customers’ experience as an ad. But before using target audience in advertising, of course, take their consents at first.
Remind them that you value them. Do not compromise the service or quality of the product. Keep your promises. Simple values like these help to build up relation with customers. In effect, this relation proves beneficial for your business. This brings well-exposed brand recognition and attracts potential customers.
12. Survey the Feedback from your Customers
With the change of time, target market’s demand changes. And with the coming innovations, technological advancement, old products cease to exist. Therefore, keep track the need for your products. Take surveys about your products or services from customers.
Include question like what modification customers expect from your product, where are the gaps, how can you improve your product, etc.
The surveys help you to get an insight into the present and potential future of your business. You can get the idea of bringing a new product, modify the existing ones, change your business model, and respond to customers’ need just in time.
You might have the best marketing ideas and strategies. But all your plans fail if they are not aligned with your customers’ need. Emphasizing your potential customers is as important as growing profits.
They are the ones bringing you profits. Make plans to reach target audience as you make plans for your business. Just as you conduct research before launching, make a target market research.
And your work does not end in planning. Implement your strategies keeping your potential customers’ features in mind. It is not always necessary you remain fixated on your strategies. You might need emergent strategies in case of sudden changing situations or sudden changes in external factors.
Often you might get confused when you fail to reach your maximum target market. Get on to research immediately exactly why your strategies are not working or changing needs of your customers. The right way to reach target market is the first achievement of your business.
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Saika Mehnaz, graduating from North South University, Bangladesh is currently working in the Branding sector of Omera Gas One Ltd. She majored in Marketing and HR. Apart from creatively working in Branding, she also has a passion for writing about her personal experiences and what she learned from them. She loves to read books in her free time. Learn more about her @ LinkedIn